The Era of Artificial Intelligence: Relationship Between Taiwan’s Machine Tool International Trade Show Marketing and International Agents

Abstract

The main purpose of this study is to explore the marketing techniques and agent characteristics of Taiwanese machine tool builders. Through in-depth interviews with machine tool manufacturers, the paper analyzes the operation and management of international large-scale machine tool enterprises and then discusses the development advantages and disadvantages of Chinas machine tools. The study results are summarized as follows: Under the trend of Industry 4.0, the manufacturing industry has shifted from product-centred to consumer-focused, from production-based to “production & service” or service-oriented. In addition, this research can be used as a marketing reference for the future of Taiwans machine tool industry. This study suggests that companies must provide advanced prognostic maintenance systems and services in such a highly competitive environment to reduce downtime due to malfunction of machinery equipment.