Convergence Innovation: A Case Study of Digital Cable TV in Taiwan

Abstract

The purpose of this study is to explore the impact of the digital TV industrys innovative business model on customer demand and product service. The research method is based on the case study method in qualitative research. Based on the current state of the industry and market demand, this study uses a three-tier business model to conduct exploratory research from five perspectives: 1) Innovation, 2) Value, 3) Resource, 4) Market, and 5) Profit. The research results show that: 1. In order to pursue sustainable survival, enterprises should adapt to market changes, constantly adjust their operational direction and innovative business models; 2. Through product innovation, service innovation and technological innovation, enterprises can effectively pass on the value proposition to customers and create the profit of the enterprise. In addition, in the research findings, the “innovative value” that this study failed to mention is worthy of continuous research to increase the contribution of research.