Research on Taiwan’s Agricultural Industry Introducing E-Commerce Auction Trading System

  • CHI-MENG CHANG
Keywords: Diamond theory, Agricultural value chain, SWOT analysis, Competitive five-force analysis, Information technology, e-commerce

Abstract

The main purpose of this study is to use information technology to promote the e-commerce auction trading mode of agricultural products, strengthen the supply and marketing order, ensure the trading information of agricultural products are transparent and opened, and improve the marketing system of agricultural products and expand the multiple marketing channels of agricultural products. The research method uses SWOT analysis and five-force analysis, and the secondary data collection method and literature exploration method in qualitative research are carried out. The research results show that: 1. By constructing a high-stability B2B e-commerce architecture, agricultural products can achieve good efficiency in transportation and sales; 2. An innovative agricultural product trading system can strengthen the agricultural economic system. In addition, in the research, the “business model innovation” that this study failed to mention is worthy of inclusion in continuous research to increase the contribution of research.

Published
2019-08-27
How to Cite
CHI-MENG CHANG. (2019). Research on Taiwan’s Agricultural Industry Introducing E-Commerce Auction Trading System. International Journal of Business and Economic Affairs, 4(4), 192-200. Retrieved from https://ijbea.com/ojs/index.php/ijbea/article/view/119
Section
Articles