Stressors, Stress and Impulsive Buying Behavior: Moderating Role of Emotional Intelligence

Abstract

Workplace stressors and stress play a pivotal role in shaping an individual’s consumption behavior, but its implication, particularly in consumer psychology, remains nascent. This study, grounding on the theory of social conformity and compliance and the theory of reasoned action, addresses the impact of chronic workplace stressors on impulsive buying behavior through the mechanism of stress in the presence of emotional intelligence. For this purpose, a total of 230 respondents were engaged using a questionnaire. Based on a Structural equation modeling study found that Emotional intelligence plays a major part in shaping consumers’ buying behavior and develops theoretical linkages of a previously neglected area. Both WB and WD have a positive impact on the stress and are significant at 0.001. To reduce stress, workplace stressors control the emotions of people and compel them for impulsive buying disorders. From discussed practical implications, managers can better use the results by designing their products to make them more appealing to customers’ impulses.