Using Convenience Store Service of Foreign Backpacker Tourists in Bangkok, Thailand

  • KATANYU HIRANSOMBOON
Keywords: Service marketing mixes, Shopping behavior, Convenience store, Foreign backpackers

Abstract

The aim of this study is to determine the cluster of homogenous financial centers by using hierarchical
clustering analysis, and to define in which same cluster Istanbul city takes part with other financial centers. Thirty eight
countries financial center and sixteen variables were included in the analysis. For analyzing data, Ward’s method of
hierarchical clustering analysis technique was applied and a Squared Euclidian distance measure was used. According to
the analysis results, countries were grouped in four different clusters. Sydney, Vienna, Brussels, Toronto, Helsinki, Paris,
Frankfurt, Tokyo, Amsterdam, Madrid, Stockholm, Zurich, London and New York were gathered in Cluster 1. Rio De
Janerio, Prague, Shanghai, Johannesburg, Milan, Kuala Lumpur, Warsaw, Lisbon, Moscow, Bangkok, Athens, Tel Aviv,
Seoul and Almaty were gathered in Cluster 2, and Istanbul found its place in Cluster 3 sharing with Mexico city, New
Delhi, Jakarta, Cairo and Bogota. Dublin, Doha, Singapore and Dubai were gathered in Cluster 4. The emprical results
clearly showed that Istanbul city has not homogenized with the international/global financial centers yet.

Published
2017-02-28
How to Cite
KATANYU HIRANSOMBOON. (2017). Using Convenience Store Service of Foreign Backpacker Tourists in Bangkok, Thailand. International Journal of Business and Economic Affairs, 2(1). Retrieved from https://ijbea.com/ojs/index.php/ijbea/article/view/40
Section
Articles