Influence of Green Transformational Leadership on Environmental Citizenship Behaviors via Green HRM Practices. Application of Resource-Based View Theory in the Tourism Industry of Pakistan

Abstract

This research examines the social and psychological processes that cause people in organizations to participate in environmental citizenship behaviors. The study aims to examine the impact of green transformational leadership on environmental citizenship behavior and explore the mediating effects of green HRM practices. Data was collected through a self-administered questionnaire survey from 312 employees from four and five-star hotels located in Islamabad/Rawalpindi, Pakistan. The data were subjected to statistical analysis using the SPSS and SmartPLS software. The demographic analysis was conducted using SPSS, while the measurement model and structural model were validated using PLS-SEM. The findings suggest that green transformational leadership positively affects environmental citizenship behavior and green HRM practices. Furthermore, this research provides evidence that the association between green transformational leadership and environmental citizenship behavior is partly mediated by green HRM practices. Green transformational leadership can positively impact environmental citizenship behavior both directly and indirectly via green HRM practices. The practical uses of this study for hotel management consist of the significance of cultivating a culture that prioritizes environmental awareness, offering training and materials to assist green activities, and enabling leaders to demonstrate and encourage green practices among employees.