Creating Passion for Preparedness of Automotive Industry Entrepreneurs for Industry 4.0 Era in the Southern Part of Thailand

Abstract

The objectives of the research were 1) to study passion for the preparedness of the automotive industry entrepreneurs for the industry 4.0 2) to study guidelines in order to implement the passion sides for the preparedness of the automotive industry entrepreneurs for the industry 4.0. The research was the qualitative research that arranged the core 17 informants for the 20 years of automotive experiences in the southern part of Thailand. Data were collected by focus groups, in-depth interviews, participant observation, and documentary study and analyzed for the qualitative information on the inductive approach. The findings show that entrepreneurs and teams' passion for the industry 4.0: 1) Rating of the entrepreneurs and the teams' passion was fair with a high score that responded readiness for the industry 4.0. 2). The passionate finders were in the middle of self-entrepreneurs, self-managers, and self-supervisors. They couldn't find their self-passion, and the rest of them couldn't know how to find their self-passion, but all the passionate finders were highly intended to create customer satisfaction. 3) The group had a passion for getting a new idea and for reaching the destination of their work lives and their strong families lives. 4. Create a new strategy, motivate the team, and drive the passions of responding to the customer's needs and change for the industry 4.0. The findings showed that Entrepreneurs would study firstly at the present business situations and their competitors in internal and external countries and drive the teams to meet the target. Finally, the speculative and supervisory subsidizations are proposed to the further research.