The Business Guideline of New Entrepreneur toward Business Model Canvas

Abstract

The purpose of the qualitative research by in-depth interview was to study the business practices of new entrepreneurs through the business model canvas in different types of business in Bangkok and the Metropolitan region. The data were collected by new entrepreneurs of 5 types of businesses and 11 owners who are 1) technology business are 2 business owners 2) food and beverage are 2 business owners 3) service business are 3 business owners 4) Dried Fruits and snack are 2 business owners and 5) Florist shop are 2 business owners. The result showed that all of the new entrepreneurs in business are using Business Model Canvas to manage own business as a guideline 1) Customer Segments of new entrepreneurs can target customers clearly and start from their feeling or their pain point 2) the value proposition of new entrepreneurs understands the importance of how to create value for their products and their focus on the strengths and weaknesses of products and services. 3) Channels of new entrepreneurs were focused on developing products and services to achieve word of mouth and new entrepreneurs were focused on all the communication via social networks. 4) Customer Relationships of the new entrepreneurs were focused on friendly service or good relationships with the customer. 5) Revenue Streams of new entrepreneurs were different, which depend on the product and services. 6) Key resources of new entrepreneurs were about product and equipment and also focused on employee and technician. 7) Key activities showed that new entrepreneurs clearly understand the purpose and service of producing products and services, customers or public relations. 8) Key Partner of new entrepreneurs were business partners who promote or support each together.