Huma Shahzad, Dr. Muhammad Ahmad-ur-Rehman, Fahad Anwar and Dr. Sehar Zulfiqar 2022. Social Media Marketing Efforts of Apparel Brands on E-Word Of Mouth and Loyalty: Mediating Role of Brand Equity. International Journal of Business and Economic Affairs. 7, 2 (Mar. 2022), 50-64. DOI:https://doi.org/10.24088/IJBEA-2022-72005.