Raja Zohaib Ghafoor, Saddam Hussain and Ayaz Ahmad 2023. Changing Online Shopping Experiences: Investigating Quality of Augmented Reality (AR) Experience on Behavioral Intentions using S-O-R Theory. International Journal of Business and Economic Affairs. 8, 1 (Jan. 2023), 1-17. DOI:https://doi.org/10.24088/IJBEA-2023-81001.