Aftab Ahmad, Muhammad Osama Nasim Mirza, Muhammad Ahmad-ur-Rehman and Saqib ilyas 2023. Positive Emotions, Destination Brand Equity and Word of Mouth: Mediating Role of Satisfaction. International Journal of Business and Economic Affairs. 8, 3 (May 2023), 136-156. DOI:https://doi.org/10.24088/IJBEA-2023-830011.