Humaira Anwer Ali, Ghulam Muhammad, Sabina Anwer Ali, Sana Aziz and Aziz Ahmed 2023. Exploring the Impact of Internet Banking Service Efficiency on Customer Loyalty: The Mediating Role of Customer Satisfaction and the Moderating Effect of Customer Trust. International Journal of Business and Economic Affairs. 8, 3 (May 2023), 165-180. DOI:https://doi.org/10.24088/IJBEA-2023-830013.