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Dr. Muhammad Atiq Rafique Khattak, Dr. Mohammad Daud Ali and Dr. Shahzad Khan 2024. Exploring the Impact of Social Media Marketing on Customer Purchase Intentions: The Moderating Roles of Social Forces. International Journal of Business and Economic Affairs. 9, 3 (Sep. 2024), 81-92. DOI:https://doi.org/10.24088/IJBEA-2024-930010.