[1]
Huma Shahzad, Dr. Muhammad Ahmad-ur-Rehman, Fahad Anwar, and Dr. Sehar Zulfiqar, “Social Media Marketing Efforts of Apparel Brands on E-Word Of Mouth and Loyalty: Mediating Role of Brand Equity”, Int. j. bus. econ. aff., vol. 7, no. 2, pp. 50-64, Mar. 2022.