Bisma Bibi, Shazia Lodhi, Aneesa Rehman, and Muhammad Sohail. “Achieving Customer Purchase Attention Inherit Customer Satisfaction by Providing Service Quality in Telecom Sector of Pakistan”. International Journal of Business and Economic Affairs, Vol. 9, no. 1, Mar. 2024, pp. 51-61, doi:10.24088/IJBEA-2024-91005.