Green Human Capital and Green Human Resource Management as Critical Factors for Organizational Competitive Advantage

Abstract

This study investigates the impact of Green Human Capital (GHC) on achieving competitive advantage with the mediating role of Green Human Resource Management (GHRM) in the healthcare sector (hospitals) of Punjab, Pakistan. The study also investigates environmental knowledge’s moderating effect between GHRM and competitive advantage. Resource Based View (RBV) theory is used to explain the framework. Quantitative research methods were used, and data were collected from the hospitals through a convenient sampling technique. The population of this study ranges from 20000-30000, and the determined sample size is 371. Statistical package of social sciences (SPSS) version 23 and plugins of Hayes Process Marcos were used to analyze the data. The study’s results revealed that GHC significantly influences competitive advantage, and the mediation of GHRM exists between them. However, the study did not find the moderating influence of environmental knowledge on the relationship between GHRM and competitive advantage. This study will extend the literature on GHRM as it is an overlook research field in Pakistan. Moreover, Pakistan is facing critical environmental issues; environmental consciousness is very relevant in human resources and industries alike, as stakeholders will resolve these environmental issues, thus forcing corporate leaders to adopt proactive environmental policies to minimize environmental issues.