Articles

• The Role of Data Management and Automation in the Impact of Industry 4.0 On Supply Chain Performance: Empirical Analysis

  Zobia Malik, Urooj Pasha

  1-20

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• Role of Internal Marketing for Engaging Employees to Bring Sustainability in the Organizations: Evidence from Telecom Sector of Pakistan

  Dr. Shaheera Amin, Zain Kasif, Khadija Riaz, Muhammad Hasnain Ali

  21-33

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• The Influence of Green HRM on Environmental Performance: The Mediating Effect of Green Innovation and Moderating Effect of Environmental Strategy

  Fakhra Mustafa, Sumera Arshad, Aqsa Iqbal, Sajjad Nawaz Khan

  34-44

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• Sensory Brand Experience, Price Insensitivity, and Purchase Intention: Mediating Roles of Customer Affective Commitment

  Hafiz Salman Asghar, Dr. Muhammad Ahmad-ur-Rehman, Zahid Hussain, Dr. Sehar Zulfiqar

  45-53

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• Officiating Supply Chain Uncertainties due to COVID-19 Disruptions: Evidences Using Contingency Approach

  Wajeeha Hasnain, Dr. Urooj Pasha

  54-72

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• Green Human Capital and Green Human Resource Management as Critical Factors for Organizational Competitive Advantage

  Afia Amin, Dr. Um-e-Rubbab, Dr. Muhammad Irshad

  73-86

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• An Empirical Study to Investigate the Role of Social Media to Promote Sustainability among Service Providing Organizations of Pakistan

  Dr. Shaheera Amin, Shakeel Ahmed, Ammar Hussain

  87-95

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